The first line of ethical diamonds has been born in Milan mined, elaborated and commercialized while fully respecting human rights. The real alternative for those who consider the people's dignity and the preservation of the territory the main objective.

Diamonds come from Canada from two mines located in the territories of the northwest.
The activities of these mines are based on priorities:

• the safety of the laborers;
• the correct rapport  established with the local population;
• respect of the environment.

The Ethical Diamonds are unique gems in Italy because they are sold by Gioelleria Belloni with three important guarantees:

• the first certifies their origin through a series number and two lasar-carved marks on the edge of the stone: the Canadamark and the maple leaf, symbol of Canada.  The real revolution lies in this because, until now,  no diamond's place of origin was known;
• the second certifies that the entire line, from extraction to sale, respectds the "Canadian Diamond Code of Contract", a severe procedure, stipulated by the Canadian government that must be observed when mining and selling  gems;
• and a third (common with other diamonds too) that certifies the purity, weight and color.

Gioelleria Belloni will donate 5% of the sales of ethical jewels to initiatives in defense of the rights of tribal people worldwide.