About us | About us |
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Francesco Belloni opened a watch shop in Milan in 1926. Starting out wasn't easy but through skill, courtesy and precision he soon made himself a name both with customers and watch producers that commissioned single pieces and prototypes to be produced in series. His young son, Attilio inherited the profession when he died in 1948. Thanks to the help of Tullio Bolletta, owner of Lorenz, he opened his own business. Gioelleria Belloni was inaugurated in September 1955 in Via Lamarmora 31 in the heart of Milan. Since 1991 Francesco and Luisa have worked with their father and remain known for their high standards. Francesco Belloni personally assembles and mounts diamonds, creating high quality, unbranded jewels. Perfect execution and unique styles make the objects even more precious. Being autonomous permits the Belloni family to offer a savings of 20-30% on market prices.
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